Strawberries have become the basis of a large commercial industry and are one of the most popular small fruits in the U.S. This 160-page guide on strawberry culture is a comprehensive resource for commercial growers. Chapters cover site selection and preparation; production systems; temperature regulation; water, soil, and nutrient management; pest, disease, and weed management; and harvesting, transporting, and marketing fruit. Includes floppy disks with a strawberry profit spreadsheet template (for both Mac and IBM-compatible systems). Includes 19 pages of color photos. 1998.